Edition was an exciting venture into
e-commerce, starting with a blank canvas and transforming it into a fully functional online store. The project began by establishing a clear vision with the client, focusing on a seamless user experience and a striking design that reflected the brand’s personality.
The creative process extended beyond the website, involving complete oversight of product photography.
The team assisted and executed photo shoots, ensuring each image aligned with the brand’s aesthetic. Editing and colour grading further refined the visuals, resulting in a polished catalogue that brought the products to life.
Once the foundation was built, every detail was tested and optimised to create an intuitive shopping experience. From uploading products to refining the layout, the result was an e-commerce platform that served as both a marketplace and a showcase for the brand’s unique identity.