Kovfino began with the idea of creating something that felt as comforting as the first sip of coffee. The name drew inspiration from Greek culture, giving the brand a rich and meaningful foundation. From the start, every decision was about crafting a story that combined heritage and contemporary appeal.
The process involved defining the visual identity - designing a logo and packaging that resonated with modern consumers while reflecting the timeless charm of coffee culture. Every element was meticulously developed to position Kovfino as a relatable and recognisable brand in the local market.
When the time came to launch, it was more than a product hitting the shelves; it was the introduction of a lifestyle to South Africa. The brand was shaped to offer more than just a brew - it became a symbol of connection and quality, leaving a lasting impression on its audience.