TFP emerged as a brand focused on unlocking creativity, guided by the founder’s vision of a “key to creativeness.” The brand identity was built around this concept, with a logo that transformed the initials "TFP" into the shape of a skeleton key;
a symbol of potential and discovery.
The project included plans for a website, aiming to provide a platform that mirrored the brand’s bold and imaginative ethos. While the website was not completed, the visual identity offered a strong foundation that could support future growth and adaptability.
TFP remains a testament to the creative energy that fuelled its development. Though incomplete, the brand carries a distinctive identity and a story that resonates with its founding principles.